DU Service Marketing Question Paper 2022 [Dibrugarh University B.Com 6th Sem Non-Hons CBCS Pattern]


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DU Service Marketing Question Paper 2022[Dibrugarh University B.Com 6th Sem Hons CBCS Pattern]


Dibrugarh University B.com 6TH  Semester Service Marketing 2022 Question Paper.


Name of the examination

Dibrugarh University BCom 6th Semester (CBCS)

Course

B.COM (Hons.)

Subject Name

Service Marketing

Subject /Paper Code

Paper: DSE-601 (Gr-III) 

Full Marks

80

Year

2022



Service Marketing Question Paper 2022 (June/July) Dibrugarh University

6 SEM TDC DSE COM (CBCS) 601 (GR-III)

COMMERCE (Discipline Specific Elective)

(Honours and Non-Honours)

Paper: DSE-601 (Gr-III) 

(Service Marketing)

Full Marks: 80

Pass Marks: 32

Time: 3 hours.

The figures in the margin indicate full marks for the questions.

 

The figures in the margin indicate full marks for the questions.

1. State whether the following statements are True or False:              1x8=8

(a) Services refer to social efforts which generate the satisfaction of an individual.

(b) Service triangle includes company, employees and products.

(c) The marketing environment is the external environment.

(d) Tangible is a distinctive feature of goods.

(e) Market segments are measurable.

(f) Quality of services varies with time and person whereas quality in case of goods are standardised.

(g) Perceptual mapping produces a picture or map of a market.

(h) SWOT stands for strengths, weaknesses, opportunities and threats.

2. Write short notes on any four of the following:              4x4=16

(a) Service marketing triangle.

(b) Quality in services.

(c) Customer expectation of services.

(d) Promotional mix.

(e) The service concept.

(f) Nature-based segmentation of Tourism Industry.

Answer the following questions:

3. (a) State the significance of service marketing. List various bases for classifying services.      4+10=14

Or

(b) Describe the reasons for growth of service sector in India.                14

4. (a) Discuss the factors that influence customer expectations of service.              14

Or

(b) Define target market. Explain various approaches towards target market.           4+10=14

5. (a) Explain the meaning of branding. What are the roles of branding in service marketing?  4+10=14

Or

(b) Discuss the causes behind service quality problems. 14

6. (a) Discuss about the meaning and role of branding in marketing of services.          4+10=14

Or

(b) Give a brief note on marketing of hospital service.      14

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