DU Retail Management Question Papers' 2018 [Dibrugarh University B.Com 5th & 4th Sem ]


DU Retail Management Question Papers' 2018 [Dibrugarh University B.Com 5th & 4th Sem ]

2018 (November)
COMMERCE (Speciality)
Course: 504 (Retail Management)
Full Marks: 80 Pass Marks: 24
Time: 3 hours


The figures in the margin indicate full marks for the questions

1. Write True or False :   1x8=8

(a) Retailing is a labour intensive industry.

(b) The online retail helps in product brand building in a bigger way.

(c) CRM stands for Competitive Relationship Management.

(d) The stock turnover ratio is calculated by annual sales multiplied by average inventory at retail value.

(e) Site availability is the first and foremost step in selecting a site location.

(f) The space area mix of a retail organization is composed of selling, circulation and back area.

(g) DGS&D stands for Directorate General of Supplies and Disposals.

(h)A retailer is the first middleman in the machinery of distribution.

2. Write short notes on any four of the following: 4x4=16

(a) Online retailing

(b) ABC analysis

(c) Supply chain management

(d) Functions of warehousing

(e) Channels of distribution

(f) Ethical issues in marketing

3. (a) Define retail management. Explain the nature and scope of retailing in India. 4+10=14


(b) "Foreign Direct Investment is one of the important reasons for the growth of retailing in India." Discuss.        14

4. (a) Discuss about various strategic decision areas involved in establishing supermarket for retailing. 14


(b) Explain different types of retailing and their functions.            14

5. (a) What do you mean by channel of distribution? Discuss the factors that are to be considered for selecting a distribution channel. 4+10=14


(b) What is store location? Explain the different factors to be considered at the time of selecting a location of a retail store. 4+10=14

6. (a) Write a note on organized retailing in India.   14


(b) Distinguish between organized retailing and unorganized retailing. Explain, in brief, the advantages of organized retailing. 7+7=14



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